Our History.

Our Proud Woman’s Club of Indio Trailblazers in 1925!

Group of women standing and sitting in front of a sign that reads 'Woman's Club of Indio', in front of a brick building.
A large group of women gathered indoors for a group photo, many wearing blue tops, with some seated and others standing, in a room with artwork, plants, and vertical blinds.

The Woman’s Club of Indio in 2025, proudly continuing the rich tradition of service!

Our Story

Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work. What began as a literacy club has evolved into something more.

Founded in 1912, the GFWC Woman’s Club of Indio (WCI) has been shaking things up in the desert for more than a century. It all began when ten determined women formed the Altrurian Literary Club (meaning “selflessness in service to others”) in a town where women leading change was about as rare as a paved road. Meeting by the full moon so their horses could get them home safely, these trailblazers turned grit and good ideas into action, opening Indio’s first circulating library in 1916, joining the General Federation of Women’s Clubs, and even improving road safety statewide when member Dr. June McCarroll championed painted highway centerlines.

More than 114 years later, WCI is still at it, supporting scholarships, literacy, historical preservation, and health and wellness initiatives, protecting the environment (and much more!), proving that a little courage, creativity, and desert determination can go a very long way. We’re proud of where we’ve been and even more excited for what’s ahead.

What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Driven by passion

We don't follow trends—we create lasting impact. Guided by creativity, strategy, heart, and joy, we bring ideas to life that inspire, connect, and strengthen our communities. Purpose and passion drive us every day.